Strong baby brands. At home in retail since 1987.
Klein AG carries premium brands exclusively in Germany and Austria – through specialist retail, drugstores, chains, marketplaces and its own brand stores.
In retail since 1987. Today Klein AG carries its brands at 350+ points of sale and in 4 own brand stores across Germany and Austria – and in 41 markets through the group.
Four pillars. One partner.
Four brands. Exclusive to Germany and Austria.
Every channel that counts.
Klein AG takes each brand to where it is bought – across five channel groups and more than 350 points of sale.
Your brand for Germany and Austria? Let's talk.
Five reasons – and the evidence behind them.
Founded by Gerd F. Klein in Hamburg – almost four decades in retail.
Two siblings on the board, the founder on the supervisory board.
Five channel groups, over 350 points of sale, four own brand stores.
Where required, first placer on the EU market – up to medical devices (Owlet Dream Sock, MDR).
One contract, one contact for Germany and Austria.
From first contact to launch – and beyond.
Getting to know each other, then analysing the market potential for Germany and Austria.
Do product and brand fit retail and consumers in Germany and Austria?
Exclusivity fixed by contract, compliance and logistics aligned.
Business plan with forecast, timeline, sales and marketing strategy. Product training and customer-care onboarding.
Listing with retail partners, first marketing activations in parallel.
Market launch with hypercare, followed by ad-hoc and quarterly business reviews.
A Hamburg trading house, run by two siblings.
Founded in 1987, owner-managed in the second generation. Based in Hamburg-Wandsbek, distributing in Germany and Austria.
About Klein AG