Brand Building & Marketing
Strategy and execution from one source – from concept to sell-out in retail and in the brand's own store.
Three areas of impact.
Visibility creates demand, recommendation creates trust, sell-out creates revenue on the shelf – every measure serves one of the three.
Visibility
The brand gets found – paid and organic, in search and in the inbox.
Example: SEO guide on babybrezza.de
Paid media · SEO · Content · Newsletter
Recommendation
The brand gets recommended – by midwives, creators and media that parents trust.
Example: midwife product-testing campaign
Influencer & midwife marketing · Creator partnerships · PR
Sell-out
The brand gets bought – on the shelf and in retail promotions.
Example: QR video at the BabyOne point of sale
PoS marketing · Trade marketing
babybrezza.de – SEO guide with interactive calculators.
Organic content that delivers lasting reach – without media spend.
Annabella
Your brand found, recommended, bought? Let's talk.
Four stores – direct to consumers, with their own content.
Questions on marketing or brand management? Let's talk. Contact us