Baby Brezza product shelf at point of sale

Sales & Executional Excellence

Channel depth instead of single contracts: Klein AG carries each brand from specialist retail to its own brand store – across more than 350 points of sale in Germany and Austria.

350+
active points of sale
4
own brand stores
5
channel groups
B2C
brand stores, Amazon, other marketplaces
B2B
specialist baby retail, drugstores, chains and furniture stores
Sales model

What sales means at Klein AG.

From first listing to ongoing key-account management: Klein AG takes on a brand's sales in every channel – not just one.

  • Listing
  • Range building
  • Key-account management
  • Trade marketing
Retail partners

Listed where families shop.

Specialist baby retail
  • BabyOne
  • BabyWalz
Own brand stores
  • Baby Brezza
  • Owlet
  • Frida
  • Annabella

Your brand in retail in Germany and Austria?Let's talk.

Marketplaces

Seller and vendor – on every marketplace.

Klein AG works with every marketplace directly, in both roles. Performance advertising on the platforms and in the channels is supported by specialised paid-media agencies.

Seller

Sales via Klein AG's own marketplace account – pricing, content and availability under Klein AG's control.

Vendor

The marketplace buys and sells in its own name – Klein AG supplies and manages the listing.

Own brand stores

Four stores, one operator.

Evidence
Owlet store – developed in-house by Klein AG.
Evidence
Frida store – developed in-house by Klein AG.

And after launch?

Warehousing and shipping, consumer service, registration and compliance – all handled by Klein AG.

Logistics, Service & Compliance

Questions on channels or retail partners?Let's talk. Contact us